Creative Direction, Branding, & Campaign Development

To promote the state’s Tourism Office PA Culinary Trails. I led a team to develop a culinary video series to inspire visitors to take to these trails. We wanted an unexpected host with a passion for their craft and a love of PA. HGTV star and Pittsburgh native Steve Ford checked every box. He’s great with people, has a witty, offbeat sense of humor, and is ready for anything.

The result is an authentic culinary series that’s perfectly PA and is filled with foodie fun. It’s time to get Stuffed.